When you use Facebook, sell an idea that stirs the interest and curiosity of other people. All you need to do is to complete your profile with a dash of catchy content but observe social networking ethics and protocols. Whatever you are engaged in, build up the image through your profile. The existence of the viral aspect of Facebook is vital to your success. Focus on a single topic and initiate a discussion by actively participating in the forum. Use Facebook and explore all the tools that can help you motivate others to participate without being interpreted as SPAM. The advantage of marketing through Facebook is that you have a lot of digital materials to publicize in your account which support the idea or product.
Define your goal! Be sure that the contents of your site are relevant to the things that you deal with. It is important that you direct other people with empathy. If you were in other person’s shoes, what would you like to achieve? What are the things you want to know? Somehow, when people raise questions, they are there to find answers and get information they need.
Make Use of Facebook’s Generous Features
Upload interesting materials such as videos and photos and motivate them to rate and pass on to their circle of friends. Make sure that the captions are correct and put some attention-savvy descriptions. People ideally are personality-based. This means the “who” pertinent to your product. So use this to your advantage. Secondly, get them to know what they can achieve or the “what’s in it for me?”
Set up a discussion forum or group online. Discuss relevant topics and provide as much information as you can. This entails you to know what you are into. It helps to have ample knowledge when you want to encourage people to talk about a specific topic. Be creative and add a little fun and excitement during the discussion. Trivias would be nice to start a forum. Stay connected to the topic even if a person tries to distract the group. Be tactful and observe protocols.
Facebook uses applications as viral marketing tools. The application you use must be supportive or relevant to your cause or product. Animate the application you intend to put. If it is relaxing and enjoyable, they will surely love to pass it on.
Be a man for others! Your participation is highly appreciated. So, log in daily. When you get involved in a social network, personal touch is always important. This is virtually making your presence felt in more ways than one. Be a consistent participant. If you can’t do it personally, assign somebody who has the know-how to take your place. Don’t leave the members. Make your community feel you are there for them.
What’s up? What’s new? Update the community by putting in fresh content often. Infuse creative ideas relevant to discussion. It is important to drop names or profiles in the context of recognizing their efforts in community affairs.
How Did You Fare?
Success can be both quantitative and qualitative. Measure success in Facebook in two ways:
- Number of Participants
- Quality of Participation
It is easy to deduce when you want to know how many people are involved in your community. Facebook has an automatic statistics counter. This is displayed consistently. When it reaches a point beyond your expectation, then you know you are successful because you have the numbers.
The quality of participation here refers to the actions that the participants took. It is the transformation of the number of participants into actual sales generated. Take into account your own investment in the community. How much time and effort have you invested? If you are unable to measure success, re-evaluate your approach and assess your own motivations.
Facebook was not established primarily for vendors and service providers but it has features that make marketing for business a relevant goal in using the site. It has been consistent as a social media site which makes it a good diversion for many people, regardless of the reason why they are in Facebook. They want to enjoy viewing all the photos and videos, trying out the applications, play games and meet people around the world. Obviously, you have to be in synch with the majority. Success, in order to be measured, must be within the goals you set and the quality of effort you have put in.